Solution

The branding focused on making labneh “fun” and “unexpected,” combining high-quality dairy with bold flavors like Everything Bagel seasoning. The website features a fresh, vibrant design, with playful and engaging messaging around their product’s unique qualities. Their emphasis on flavor variety and versatility—such as pairing with berries or using as a savory spread—was highlighted through strong, clear imagery and recipes. The brand narrative is casual and inviting, positioning Eat Bezi as a snack that fits seamlessly into modern life.

OUTCOME Successfully positioned as a trendy alternative to traditional snacks like hummus and cream cheese. Increased customer awareness and engagement, with a strong presence across social media and direct-to-consumer channels. Boosted product sales due to an engaging, recipe-driven approach that highlighted the product’s versatility.